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Board of Directors

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As of September 2020

Chair - Alison Campbell

Alison is a retired lawyer who ran a private family law business for decades. She sings in a choir and performs at seniors’ housing complexes. Alison has been on the PCFSA Board since 2008.


Vice-Chair - Shawna Adams


Secretary - Ashley Bertsch

Ashley is a Senior Commercial Insurance Advisor at a local credit union and  has 11 years of experience in the industry. She is also the co-founder of Women's Inspired Group, a local women's group in Victoria, as well an Independent Consultant with Arbonne. This world traveler enjoys meeting new people and learning about their lives, making a connection with them to grow her personal connection in the local area. She grew up for most of her life on Vancouver Island with some time spent in Edmonton, Kelowna and Vancouver, out in nature and explore all of the secret places in this world. She is very excited to be serving on this board of directors and look forward to the future. 

Treasurer - Bill McElroy

Bill McElroy is a former Naval Officer, City of Victoria Councillor and Capital Region District Director.  He has been an active community volunteer for almost 50 years, has been the CEO of 7 different organizations, and has also served on over 30 Boards, including the Board of PCFSA from 2009 to 2015.  He resigned in 2015 after having his cancerous prostate removed and undertaking radiation and hormone therapy.  He is now a cancer survivor.  

Because of his extensive experience, Bill has been a frequent presenter and panelist on the management of non-profit organizations and has helped many groups restructure. For more than 20 years, he has been an advocate for sexually exploited youth.  He lives with his wife of 45 years on the View Royal/Esquimalt border and is very familiar with challenges facing Westshore families and youth.

Director - Andy Pharo




Director - Vanessa Schneider


Director - Catherine McDonald






Past Reports

You can read our 2015 annual report here

You can read our 2014 annual report here.

We are honored to work on the unceded traditional L’Kwungen, Scia’new and T’Sou-ke Territory. We gratefully acknowledge and respect these peoples whose relationship to the land continues today.
Since 1968, Pacific Centre Family Services Association has been promoting dignity and quality of life for families and individuals across Greater Victoria, especially on the West Shore, through education, counselling and creative programming. We offer a wide range of vital services for people dealing with substance use, mental health issues, and day-to-day life challenges. Across 14 core programs, our services are improving the lives of an average of 2000 youth-at-risk, adults, families and seniors each year.